They say time is money. But in our experience, it's more the combination of efficiency plus an understanding of the latest technology that is money - or better said, what helps our clients achieve big results.
We know that great ideas suffer when it takes too long to put them in motion. At Red Earth, our in-house team of content creators, media buyers and marketing analysts allows us to move fast - turning opportunities into immediate action - and gives us the ability to provide a full menu of marketing services for our clients to tap into.
And we're honored that many of our peers in the real estate space consider us a leader in the use of cutting-edge data and technology tools to help not only our company succeed, but theirs as well. Our access to consumer and behavioral data, along with our implementation of task automations, CRM integrations, predictive analytics, database analysis, and real-time reporting allows us to deliver more targeted marketing campaigns at more efficient spend levels.
It's the perfect marriage of time and technology.
Our proprietary licensing agreement with our data partner gives us keystroke-level access to data on over 200 million people. We can see who is performing real estate-related behaviors online right now and we can introduce your product or community at the exact moment they are searching. We can even identify the traffic already coming to your website (by name, not just an IP address) and serve up relevant content to them so they engage with your team. This is next-level marketing efficiency courtesy of our partnership with Rocket Science Integrated Digital.
In addition to quality lead generation, there is both art and a science - A LOT OF SCIENCE - to turning leads into engaged customers. Without it, you're just collecting names.
Our process includes both automation to handle leads at scale, coupled with personal touch points that are designed to get the most out of each lead generated and thus, the most out of every dollar spent. Lead generation and follow-up changes as new technology enters the industry, and our team is uniquely skilled at staying at the forefront of these evolving tech tools and platforms.
At the heart of any strategy decision is data. At Red Earth, we understand the importance of having timely access to your data and campaign metrics to help in the assessment of your goals.
Each day, we provide reports on the performance of your campaigns, showing not just lead totals, but also where the leads are coming from (geography), cost-per-lead, age range of opt-in leads, reach, impressions, click-through rate, amount spent and more. It's through this daily analysis of the data that we can spot potential problems, allowing us to make adjustments quickly, before any marketing money is wasted on inefficient campaigns.
In our view, the measure of a marketing campaign is whether or not it delivers results. You won't find us chasing industry awards or suggesting complex, high-priced brochures. Instead, we place our focus solely on getting real results for our clients.
And this is where our 30-years of experience comes into play. Being face-to-face with customers for as long as we have been, we have a sharpened sense of what resonates with them, what gets them to engage, and what ranks as "important" when it comes to evaluating real estate choices.
We put that experience to work in each campaign, creating marketing programs that get the phone to ring, the inbox to light up and the foot traffic in the door. Whether our clients need sales brochures, support collateral, digital lead generation, lead nurture programs - the list goes on - we're uniquely equipped to create marketing assets and campaigns that work.